Internet marketing and digital marketing are the two terms. Both of them are frequently used these days. It is confusing for many of us whether they refer to the same thing .It could be different things altogether. The fact is that digital marketing is the all-encompassing big brother of internet marketing. Internet marketing racine is a subset of digital marketing. You call it digital marketing .Thus it would take the help of online connection.
Marketing agencies use different channels. It would be for approaching the consumer. In the wake of the rise of social media such as Facebook, Instagram, Twitter etc. It has become imperative for ad agencies or product or service companies to promote themselves in these social media channels. However, if a user is to see your promotional write up or video or something else then some steps would be called. He or she needs to access the social media and be online. So he or she is unable to view your ad or promotional content or material without being online. This means that this is a promotional that you are marketing over the internet. So you have it – internet marketing. Similarly, if you are sending emails to prospective customers online works the best. Therefore, this type of digital marketing is known as internet marketing. Nevertheless, this is within the domain of the digital marketing itself.
Apart from using the internet, you can use some other digital media to get your message across to the willing or potential customer. You can do this with the help of mobile messages, podcasts, phone call, etc. All these channels of promotion does not involve the internet. So, you have it – digital marketing. There are some apps that work without the internet, and they are a kind of digital marketing channel too.
A comparison of digital marketing versus internet marketing
Internet marketing recine is a niche in digital marketing. But digital marketing companies rely mostly on internet marketing. This would to get their message across the potential customer. The ambit of internet marketing recine is huge. You have such a huge number of media to engage the audience. It is almost impossible to achieve the best results in the media. In fact, there are not only a number of media, There also a number of ways to engage the audience. There is huge competition in the field of internet marketing. Every company desires to have a good ranking in google search. The more the number of companies in a given good or service. The higher is the competition to come high up in Google search ranking.
Search engine optimization
Search engine optimization is the backbone of Internet marketing recine. You need to optimize your site with the search engine. It would be in the form of Google so as to get a good ranking in users’ search.
Social media optimization
Social media has acquired such a huge viewership. It would mean that companies are flocking to these media. It would to deliver their promotional content However, with such a huge competition it has a different impact. You need to optimize your content with social media. That too in order to get a good ranking in search engine.